About us

What we do

WiseShelf addresses one of the biggest challenges of the retail world: availability of products on the shelf. We provide real time visibility to the most valuable asset of the store, the shelf.

Market Leaders

WiseShelf has taken the challenge of leading the “Smart Shelf” industry by offering a cutting edge technology, a simple and affordable implementation and an easy to use application.

Unique Technology

The WiseShelf’s unique multi-sensor appliance, detects the amount of products it carries and sends data to a cloud based patented algorithm. Real time alerts are sent to the retailer or suppliers application. In addition, on-shelf visual guidance simplifies the compliance to planograms and shelf replenishment processes.

Our Vision

Our vision is to optimize the store operation by minimizing shelf Out of Stock incidents, to improve supplier’s visibility to stock status and to enhance the consumer shopping experience.


Shalom Nakdimon

Shalom Nakdimon

CEO and Co-Founder

CEO – Wiseye Video Systems
CEO – Root Technologies

A seasoned entrepreneur and expert in development and implementation of retail technology in Israel and Europe.

Amir Shay

Amir Shay


SVP – Lottonet
CTO – PlaySmart

25 years experience building comprehensive technology solutions.

David Morgan

David Morgan

Director Sales

SVP Global Sales & Marketing – ZBD Solutions
VP Cons. Industrial & Retail – EDS

Over 37 years’ experience, across 30 countries, in the retail and consumer goods markets. 

Tim Brady

Tim Brady

Business Dev. Manager

CEO & Co-Founder – AssetOwl Ltd
CEO & Founder – Credo Group
Nat. BD Manager – Programmed Ltd

Seasoned entrepreneur, Co-founded and listed on Australian Stock Exchange, an enterprise software solution for retailers



15 Halamish street